Published

The afterlife of packaging in the Wild, Wild West

I am currently designing a series of food labels using materials from our sustainable portfolio. The process has been a significant learning curve. I’ve gained in-depth knowledge of specific Avery Dennison products, but also a broader understanding of how to design for sustainability.

Early on I critically assessed every grocery delivery and hoarded the gems of waste packaging like a magpie. An oddity I’d never previously registered is that communicating the afterlife of packaging seems to be something of a Wild, Wild, West. Investigation proves that there are actually considerable regulations governing the information on a food label, though these mostly pertain to human safety and cover usage, storage and consumption.

Environmental health ultimately impacts human health, so it is bewildering that there are no legal standards in place. An example of best practice that does exist, on quite a few of the groceries in my kitchen actually, belongs to Recycle Now – a national campaign supported and funded by the UK Government. This system is clear, consistent and specific, indicating the packaging element (tray, bottle, lid, sleeve, film etc.), substrate (card, plastic, glass, etc.), required action (rinse, remove, separate, etc.) and availability (widely recycled, check local recycling, not yet recycled, etc.).

Published

A digressive practice

This statement of intention, written for assessment purposes during post-graduate design research, lived on a website that formed the practical outcome. The website was the first use-case of adopting an index, as its means of navigation, to organise knowledge.

I am an Australian designer based in London. I am interested in graphic design: as a form of critical analysis and inquiry; applied to everyday social conditions and values; and unfolding as artefacts and experiences. My work is informed by a curiosity for people and place, language and landscape.

An early study compiled instances of marginalia, meditating on the notion of the page as a common space, and marking it a contentious act.

Common Practice presents an intention, a methodology and a terrain. It is a proposition for a design studio and ongoing research concern which:

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